Apple Search Ads reporting
Turn Apple Search Ads into clean, client-ready dashboards — campaigns, ad groups, and the keywords driving installs — alongside your Meta, Google, TikTok, and Snapchat data in one report. Connect once; it stays fresh.
Works for agencies and app marketers · No credit card required
Built for how Apple Search Ads actually works
Not generic ad metrics — Apple's own: taps, tap-through rate, installs (new vs re-downloads), and cost per install.
Overview
Impressions, taps, TTR, installs, spend, and cost per tap / install at a glance.
Campaigns
Every campaign ranked by spend, with taps, installs, and efficiency.
Ad Groups
Performance broken out by ad group across your campaigns.
Keywords
Which keywords win — with match type, taps, and cost per install.
How you connect
Apple Search Ads has no one-click login for reporting data — that's Apple's rule. So Pulse makes it as painless as Apple allows: we generate the secure key for you (no command line), you paste it into your Apple Ads account, and paste three IDs back. It takes a couple of minutes, once.
Pulse makes the key
Click Connect and Pulse generates a secure key pair — you copy the public half.
Paste it into Apple Ads
In Apple Ads → Account Settings → API, create an API client and paste the key.
Paste 3 IDs back
Apple returns a Client, Team, and Key ID. Paste them into Pulse and you're connected.
Your key is stored encrypted. You only ever copy and paste in the browser — no terminal, no files.
For agencies
- Every client's Apple Search Ads in one place
- White-label PDFs with your logo
- Blend Apple Ads with Meta, Google, TikTok & Snapchat in one report
For app marketers
- Keyword-level performance without exporting CSVs
- New vs re-download installs, cost per install, TTR
- Trends your team and stakeholders actually read
Apple Search Ads reporting FAQ
Is connecting Apple Search Ads one click like Google or Meta?
No — Apple doesn't offer a one-click login for ads reporting. Pulse makes it as easy as possible: we generate the key for you, you paste it into your Apple Ads account and paste three IDs back. Two minutes, once.
Do I need to be technical or run any commands?
No. Pulse creates the key for you, so there's nothing to install and no command line. You only copy and paste text in the browser.
Which metrics does it show?
Apple's own: impressions, taps, tap-through rate (TTR), installs split into new downloads and re-downloads, spend, average cost per tap (CPT), and average cost per install (CPA).
Can I see keyword performance?
Yes — a dedicated Keywords view shows which keywords drove taps and installs, with match type, plus Campaigns and Ad Groups breakdowns.
Will the numbers match my MMP?
Apple Search Ads reports its own tap-to-install attribution, so figures won't reconcile exactly with a third-party MMP — that's normal for the channel, and true of every reporting tool.